One way we get these backlinks from sites, is by submitting articles to multiple article directories and placing a link within the article that leads back to our landing page. Now remember when I said that we need to include relevant and helpful information within an article as opposed to sales copy? That is because Google will be determining our Keyword Authority based upon the source content of all our backlinks.
If Google sees the source of all our backlinks as being articles that advertise the same product through repetitive sales copy, we risk being flagged by Google as being spammy, which is something we do not want. Furthermore, many article directories will reject articles that are advertising a product, or that contain an affiliate link. Remember what our current goal is to create a relevant backlink. It is important you grasp this concept.